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Legal Guide

Settlement Demand Letter Checklist and Template: How to Write a Demand Letter to an Insurance Company

The demand letter is the one document in an injury claim that you control completely. The police report was written by someone else, the medical records by your providers, and the offer by the adjuster; the demand is where you assemble all of it into a single argument with a number at the end. Below: the checklist of what the letter has to contain, a template to follow paragraph by paragraph, and the errors that turn a strong file into a weak offer.

Quick answer

A settlement demand letter tells the insurer what happened, why its insured is liable, what the injury cost, and the figure you will accept to close the claim. Send it after treatment has ended or a treating doctor has put your prognosis in writing, never before, because the number has to cover everything the injury will cost. The letter itemizes medical bills and lost income with documents attached, explains how the pain and suffering figure was reached, states one total demand, and sets a deadline for a written reply. Keep the tone factual, keep a copy of the full package, and hold the reply against the same numbers.

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By the CaseValue.law Editorial TeamLast updated and source-checked September 10, 2026How we estimate

What a demand letter does, and when to send it

A demand letter opens the settlement negotiation on paper. Before it, the adjuster has a claim number, a police report and whatever bills have trickled in; after it, your account of liability, a complete schedule of losses, the documents behind it, and a figure to weigh against the policy limits. Adjusters write their valuation memo from that package, so the letter is a brief rather than a plea, judged on whether every claim in it is backed by a page in the enclosures.

Timing decides more than wording. The demand goes out once you reach maximum medical improvement: a treating physician says you have recovered as far as you will, or has written down what is permanent and what future care will cost. A demand sent mid-treatment prices an injury nobody has finished measuring, and the release that ends the claim will not reopen for the surgery recommended a month later. The exception is a filing deadline that is close; then the demand is written from the prognosis you have, with a licensed attorney watching the calendar.

Address the letter to the adjuster on the at-fault party’s liability policy, claim number in the subject line; a claim on your own coverage, an uninsured motorist claim for instance, gets the same letter, sent to your own carrier. Use a method that produces a delivery record and keep the package exactly as mailed.

The demand letter checklist: 13 things the letter must contain

Each item answers a question the adjuster will ask when valuing the file; if the letter does not answer it, the adjuster answers it in the insurer’s favor. Print the list and tick each item before sending.

  • Claim number, policy number, date of loss and the parties

    Your name, the insured’s name, the claim and policy numbers, and the date and place of the incident, in the first lines, so the letter reaches the right desk.

  • A short statement of the facts

    What happened, in order, in a paragraph or two, drawn from the report and your photographs rather than memory. Say nothing the evidence does not support.

  • Why the insured is liable

    The duty owed, the breach, and how it caused the injury: a driver who ran a red light, an owner who left a spill on the floor for an hour. Cite the report and the witnesses, and answer the comparative-fault argument before the adjuster raises it.

  • The injuries, by diagnosis

    Each diagnosis in the words the records use, when it was made and by whom. A herniated disc at a named level reads differently from “back pain”; claims software scores the code, not the adjective.

  • The treatment history, start to finish

    Emergency care, imaging, follow-up visits, therapy, surgery, and the discharge or prognosis, each dated. Explain any gap with its reason; the timeline is how the adjuster judges severity.

  • Medical specials, itemized and totaled

    Every provider, dates of service and amount, in a table ending in a total, with the itemized bills enclosed. Say whether the figures are billed charges or paid amounts; which counts varies by state.

  • Future medical care, priced by a physician

    Where care continues after the demand, a treating physician’s written estimate of the care and its cost. A verbal prognosis is worth nothing in a claim file.

  • Lost income, with proof

    Dates missed, rate of pay and the total, supported by pay stubs and an employer letter tying the absence to the injury; tax returns and invoices if self-employed. Add reduced earning capacity if a doctor has restricted your work.

  • Other out-of-pocket losses

    Prescriptions, equipment, mileage to appointments, household help, and unsettled property damage, each with a receipt.

  • The pain and suffering claim, in specifics

    What the injury took from your life, in facts rather than adjectives: the months of broken sleep, the activities stopped, the scar. A dated symptom journal writes this paragraph.

  • The demand figure and the reasoning behind it

    One total figure for full settlement, with the arithmetic: economic losses plus the general damages figure and why it fits the injury. A number reasoned to is harder to dismiss than a number announced.

  • A deadline for a written response

    A specific date, usually three to four weeks out, and what follows if it passes: counsel, a complaint to the state insurance department, or suit before the limitations date.

  • The enclosures list and a reservation of rights

    A numbered list of every document enclosed, and a closing line stating that the letter is a settlement communication, may be revised on new information, and waives no claim or right.

If the letter covers only three items well: liability with evidence, specials with bills, and one reasoned number.

The demand letter template, paragraph by paragraph

A business letter with a table and an enclosures list, in the order below. Run the calculator first so the number in step six has a frame behind it.

  1. 1

    The heading, subject line and opening

    Your address, the date, the adjuster’s claims address, then a subject block: insured, claim number, policy number, date of loss, marked “For settlement purposes only.” Then two sentences: you are presenting your claim for the injuries the insured caused on that date, and treatment is complete (or the prognosis is in writing), so you are in a position to resolve it.

  2. 2

    The facts

    One to three paragraphs in past tense, in order, from the record: the report number, the citation, the road and weather, the store’s incident report or the animal-control record. Quote a witness only where the statement is enclosed.

  3. 3

    Liability

    The insured was negligent because of the specific act, and that negligence caused the collision or fall. Meet the comparative-fault argument here with the evidence that answers it. Where the state applies strict liability, as many do for dog bites, say so.

  4. 4

    Injuries and treatment

    A paragraph per phase of care, or a dated timeline, then the diagnoses and the prognosis in the treating physician’s words. The adjuster reads this part most closely.

  5. 5

    Damages

    Two tables. Economic: each provider and its charge, future care with the physician’s estimate, lost income with the calculation, out-of-pocket costs, each row tied to an enclosure number. Non-economic: the specific facts about pain and limitation, ending in the figure you assign.

  6. 6

    The demand figure, with the arithmetic shown

    Illustrative example, invented numbers, not a prediction for any claim: medical specials of $9,400 and lost income of $2,100 make $11,500 in economic losses; for a soft-tissue injury with four months of treatment and full recovery, the letter frames general damages at $14,100, one and a half times the specials, a ratio commonly cited for injuries of that kind, and demands $25,600 in full settlement. State each line, state the total once.

  7. 7

    The deadline and the consequence

    Ask for a written response by a stated date and say what happens after it. Name the statute of limitations date if it is within a year.

  8. 8

    The closing, signature and enclosures

    A sentence reserving all rights, your signature and phone number, and the numbered enclosures: report, photographs, records, bills, wage letter, future-care estimate, receipts. Send it tracked and file the receipt with your copy.

Mistakes that lower the offer

The patterns that move a valuation down, each avoidable.

  • Demanding before treatment is finished

    The claim is priced on the injury as documented the day the letter arrives; later care goes unpaid unless it was estimated in the letter.

  • A number with no arithmetic

    A single round figure invites a single round counter. A demand built from a table invites a discussion of the table, which is the discussion you want.

  • Adjectives instead of records

    “Excruciating” scores nothing; a diagnosis code, a treatment date and a physician’s restriction do. Every sentence about the injury should point to an enclosure.

  • Ignoring the fault argument

    If the facts leave room to blame you for part of the incident, the adjuster will discount the claim under your state’s fault rule. A demand that answers the argument first sets the terms.

  • Overreaching on the figure

    A demand far outside what the injury and the policy limits support is set aside rather than negotiated. Leave room to move, but start from a number you can explain.

What happens after you send it

Expect an acknowledgment, then a counteroffer well below the demand; that is the negotiation starting, not the insurer’s view of the claim. State claims-handling rules set the pace: California’s fair claims regulations, for example, require an insurer to answer a communication that reasonably calls for a reply within 15 calendar days and to accept or deny a claim within 40 calendar days of receiving proof of claim, and most states have adopted a version of the NAIC model act’s duty to attempt a prompt, fair settlement once liability is reasonably clear. If your deadline passes in silence, the next step is a short follow-up letter citing the demand date and the delivery record.

The negotiation usually runs two to four rounds. Each counter restates the schedule of losses, answers the adjuster’s reasons for the lower figure, and comes down by a smaller step than the insurer comes up. Ask for the basis of every offer in writing.

Escalate when bargaining turns into stalling: unanswered letters, requests for documents already sent, an offer at or below the medical specials when liability is clear, or a refusal to explain the number. The moves, in order: a letter to the adjuster’s supervisor citing the dates, a complaint to your state’s insurance department, which is free and creates a record the insurer must answer, and a licensed attorney’s advice on filing suit before the limitations date. Most filed claims still settle.

Take-home points

  • Send the demand at maximum medical improvement

    When treatment has ended or a physician has written the prognosis and the cost of future care. Earlier prices an unfinished injury.

  • Every claim in the letter points to an enclosure

    Facts to the report, liability to the citation and witnesses, injuries to the records, losses to the bills and the wage letter.

  • One reasoned figure, with the arithmetic

    Economic losses totaled, general damages explained, one total demand, framed by the calculator before the adjuster frames it for you.

  • A deadline with a consequence you will keep

    The only deadline that binds you is your state’s statute of limitations; calendar it the day you start writing.

  • The reply is a starting position

    A low counter is negotiation; silence and stalling are the patterns state regulators define. Escalate on the pattern, not the number.

Your state changes the rules

The filing deadline behind your demand is set by state law, and it is the only deadline that binds you; pick your state to see it before you set the adjuster’s.

Car Accident claims: the national picture

  • Filing deadlines range from 1 year to 6 years by state (average 2.7 years)
  • 9 of 51 states cap non-economic damages for this claim type
  • 12 states use no-fault auto insurance, which changes when you can claim pain and suffering

Premises Liability claims: the national picture

  • Filing deadlines range from 1 year to 6 years by state (average 2.7 years)
  • 9 of 51 states cap non-economic damages for this claim type

Which case type is your potential case?

The same situation runs through different legal lanes depending on how it happened — and the lane changes what you can recover.

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